I am still seeing advertisements for seller financing and owner financing every day. It is very much alive and for many sellers the best way to get their property sold. This business is alive and well and if you do things right you can make a lot of money with private mortgage notes. I just want to take a moment and revisit the different options for marketing your business. I’m still amazed and I’ll admit it a bit annoyed that many still think there is some sort of “secret” out there that will make them rich. Well, there certainly is a secret. It’s called work.
There are some techniques that perhaps you are missing in your business but most often the only reason for failing in business is because the work is not done continually with the technique applied. The reason for failure is not the technique itself but rather the lack of application or improper application. There is very little in any business that requires only a small one time application. Most marketing requires consistent effort . Let’s discuss some of the main marketing approaches again.
- Direct Marketing -Marketing direct to note holders is still a favorite for many. Often this is simply because some people are more comfortable when they don’t have to talk to prospects. This happens a lot when somebody is new to the business and perhaps not a real people person. To that individual I say, great starting option but plan on stretching your comfort zone. The other reason direct mail is used is because that way you don’t have to waste time talking to people who are not interested. You only talk to those who express some interest. This can be a great time saver to allow you to put time into other aspects of your business.
- Referral Marketing -Referral marketing is a very valuable option for any business but can be especially effective with the mortgage notes business. This technique will require years of building a pipeline to be effective for you but as you continue contacting your referring professionals and you take care of their customers you will develop a lifelong resource for notes. This is one of those things you should put time into while working on the direct mail approach.
- FSBO -Help Create Notes -Perhaps one of the best options for working the mortgage notes business is to get involved up front. Find the sellers who are offering seller financing or who may benefit from offering seller financing and help them create the perfect note. If you have been in this business any amount of time and have talked to some note sellers you know how many junk notes there are out there. If you work with the property seller right from the start you have a much better chance of having a note that will interest an investor.
- Classified Ads -Another option is to create ads that will bring in potential deals. This option to marketing can actually be used in a number of different ways. You can place an add indicating that you are willing to buy seller finance notes. You can place an add indicating you have notes to sell to find local investors. You can place an add to let FSBO sellers know that you can help them sell their home. You can even look through the ads that are posted to find others listing notes they want to sell or to find home sellers you can contact to help sell with a note.
find out what option works best for you and be persistent in applying it. Test different things. Try different ads and text to see if one thing changes your results and most of all remember that more than anything it is a numbers game. This is not a business you can “try”. You either do what it takes or you are not in business.
