Direct Mail Marketing Improvements

We see thousands of marketing pieces and materials in an average day
in our busy lives. They come in the mail, they come to us online, on our
cell phones on billboards, newspapers and magazines. It seems that
every aspect of our lives is filled with the advertisements that seem to
bombard our senses. There is so much marketing happening to us every
second of every day that we tune most of it out. This is important for
you to understand as a marketer because it lets you know that you have
to become more creative in order to get results from your marketing

If you don’t give most of these pieces a second glance do you think your
prospect does anymore? Most likely they are even more bombarded than
you and they have become pros as tuning those ads out and so when you
send them another one they may not even stop to read it. This is your
first goal. You need to get your prospect to stop long enough to read
the material you are sending them. It can’t be dry. it can’t be the same
old thing. It must be something different and eye catching. You are
going to have to get creative. Fortunately there are many ways to
improve your marketing.

Captivating images

Let’s start with an image that will grab their attention. They are
seeing smiling faces all day long. Images of beautiful places and other
aspects of marketing meant to put them at ease. They know that most of
these things are only there to sell something. They don’t give them a
full glance before they are tossed in the garbage. Yours needs to be
different. Give them a reason to read it. Give them a reason to stop and
do a double take. Then give them a reason to hold on to that piece so
they can give you a call back about your offer. One way to do this is
with an image that looks off. Perhaps a split image with  the beautiful
eyes and face of a woman on the top and then split to a rough man’s chin
on bottom. It takes them a moment to figure out what they are looking
at. It causes them pause. There are many ways you can do something like
this. I’ll give you a few ideas.

Creative image ideas

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